Grizzly Bear has released a new music video for their song 'Yet Again' last week that is as captivating as the band's entire most recent album.
The video was directed by Emily Kai Bock who also directed Grimes’ 'Oblivion Fame.' Featured in the video is a young female figure skater who takes a fall on the ice during a trick and, just as she is about to hit the ice, she falls into a lake and enters into an alternate world. Just then she has to wander the streets and forests to find her way home in her skates.
The video ends with an eerie slow motion shot of her screaming and flailing in her bedroom as various objects fly around the room. The scene is very emotional, but difficult to look away from.
What's Driving This Trend
- Music Videos with Figure Skaters
- Exploring the combination of music and figure skating to create captivating visual content.
- Alternative Reality Storytelling
- Creating immersive and emotional experiences for viewers through the use of alternative realities.
- Emotional Storytelling in Music Videos
- Using storytelling techniques to create emotional connections between the audience and the content.
Who This Affects Most
- Music
- Opportunities for musicians to differentiate themselves and create unique visual content for their music through unconventional storytelling.
- Entertainment
- Creating more ways to emotionally and creatively engage viewers in the entertainment industry through innovative storytelling techniques.
- Sports and Recreation
- Exploring new ways to showcase sports and recreational activities through captivating and immersive videos, such as figure skating and storytelling.
