In order to protest Apple's unclean use of energy to power center stores of iCloud data, two Greenpeace activists locked themselves in the Greenpeace giant iPod outside of Apple's HQ in San Francisco.
Literally sealed inside an orbicular survival module, the activists rocked out in their pod, using speakerphones to broadcast pleas to Apple to make the switch from coal to electricity reliance in fuelling their online data services. This demonstration was highlighted with four other protesters that paraded around in iPhone suits, who delivered the same message to passerbys. The cleverly ironic protest resulted in the forced arrest of the two Greenpeace members who were staking out in the pod to Santa Clara county jail.
Live streams of what went down are available on the Greenpeace website.
Key Themes Behind This Trend
- Clean Energy Advocacy
- Disruptive innovation opportunity: Develop new technologies and business models to promote the use of clean energy in data centers and other industries.
- Activist Publicity Stunts
- Disruptive innovation opportunity: Create innovative ways for activists to draw attention to their cause and provoke meaningful change.
- Renewable Energy Transition
- Disruptive innovation opportunity: Facilitate the transition from coal to renewable energy sources in industries that heavily rely on power consumption, such as technology and data centers.
Where This Applies
- Technology
- Disruptive innovation opportunity: Introduce energy-efficient technologies and infrastructure that reduce reliance on fossil fuels.
- Renewable Energy
- Disruptive innovation opportunity: Develop and commercialize more affordable and accessible renewable energy solutions for businesses.
- Environmental Activism
- Disruptive innovation opportunity: Implement digital tools and platforms that empower activists to raise awareness and engage with larger audiences.
