The snack brand Combos (owned by Mars, Inc.) has just launched its 'Good Combos' campaign to help customers understand the difference between a good combo and a bad one.
The quirky 'Good Combos' campaign, created by DDB Chicago, comprises a series of commercials and print ads that showcase funny examples of subjects combining things in a bad way. The bad combinations include wearing a zebra shirt while being a zookeeper, wearing clogs when you're trying to burglarize someone's home and sitting in front of a raging bull when you have bright red hair. These bad combos are then followed by the image of a Combos snack bar, which provides a "good" combination -- for example, pretzels and pizza or pretzels and cheese.
What's Driving This Trend
- Humorous Ad Campaigns
- Brands can use humor to promote their products and engage with customers.
- Education Through Advertising
- Brands can educate customers about their products through creative advertising campaigns.
- Highlighting Unique Features
- Brands can highlight the unique features of their products through humorous campaigns that differentiate them from competitors.
Who This Affects Most
- Snack Food Industry
- Snack food companies can create humorous ad campaigns to educate customers about their products and differentiate themselves from competitors.
- Advertising Industry
- Advertising agencies can create humorous campaigns for brands to increase customer engagement and brand awareness.
- Marketing Industry
- Marketing professionals can use humor to create unique campaigns that differentiate their brand from competitors and attract new customers.
