General Motors has launched a social campaign to combat the after effects of the tragic Gulf of Mexico oil spill. The GM post-oil spill initiative is focused on recycling oil-soaked booms and using them as parts for its Chevrolet Volt.
The booms used to soak up the oil can be cleaned, processed and turned into Chevrolet Volt parts such as radiator air deflectors. According to Brand Channel, “more than 100 miles of boom, equal to 100,000 pounds of plastic resin that would have been dumped into landfills, are being remolded into usable parts.”
In addition to the GM post-oil spill initiative, the car company is also embarking on other green projects, such as making 50 percent of their factories “landfill-free” and recycling at least 97 percent of its waste.
Why This Trend Is Growing
- Recycling Innovations
- The use of recycled oil-soaked booms as parts for electric vehicles presents an opportunity for disruptive innovation in the automotive industry.
- Sustainable Manufacturing
- GM's goal of making factories landfill-free and recycling waste at a high percentage highlights the potential for disruptive innovation in the manufacturing sector.
- Green Marketing Strategies
- The GM post-oil spill initiative and other green projects showcase the potential for disruptive innovation in marketing strategies that emphasize sustainability.
Industries Being Reshaped
- Automotive
- The use of recycled materials in the production of electric vehicles presents a disruptive innovation opportunity for the automotive industry.
- Manufacturing
- The goal of creating landfill-free factories and implementing high waste recycling rates presents disruptive innovation opportunities for the manufacturing industry.
- Marketing
- The adoption of green marketing strategies that highlight sustainability efforts presents disruptive innovation opportunities for the marketing industry.
