The French have a saying, 'tous qui est petit est bon' meaning all that is small is good, but Windows has clearly booted that approach out the door with its display of a giant Windows Phone in New York. Seen in Herald square, the immense 6-story phone replica has been erected to bring publicity to four new Windows Phones hitting the markets for the 2011 holiday season. The display itself doesn't have the functionality of a phone, but instead streams videos and can even have the screens removed to transform the gigantic Windows phone in New York into a stage.
The Windows phone OS has been available for a year but has struggled to take off. The Microsoft platform faces stiff competition from the iPhone and Google's Android phone. Microsoft has already faced image problems of being cumbersome and slow, one has to wonder if taking on such a beefy and loud campaign screams the need to muster some "unconventional publicity" a bit too loudly.
Why This Trend Is Growing
- Giant Marketing Displays
- Creating enormous replicas and displays to increase brand visibility and attract attention in crowded markets.
- Unconventional Publicity
- Using unique and attention-grabbing marketing techniques to stand out from competitors and generate buzz.
- Struggling Platform Reinvention
- Revamping and repositioning a struggling technology platform to overcome competition and regain market share.
Industries Being Reshaped
- Mobile Advertising
- Leveraging innovative marketing techniques, such as giant displays, to engage consumers and promote mobile products.
- Technology
- Exploring new ways to reinvent and revitalize struggling technology platforms, such as Windows Phone, in the face of strong competition.
- Event Marketing
- Creating memorable and attention-grabbing experiences, like the giant Windows Phone display, to promote products and attract customers.
