Rich Asians love big cars just like everybody else, so why shouldn’t Geely offer an obvious knock-off of the Rolls Royce, called the Geely Excellence (GE) Limousine?
Check out the waterfall grill, the winged hood ornament, the wool carpets, all marks of the famous Rolls Royce line.
The Chinese put some interesting touches on the car, with a rear seat that is much higher than the front and is centered for a true position of power. The 17 1/2 foot monster will be the first offering from YingLun or EngLon (England/London) as brand of Geely.
Key Themes Behind This Trend
- Counterfeit Luxury Cars
- Opportunity for brands to develop enhanced anti-counterfeiting measures and protect their intellectual property.
- Affordable Luxury Cars
- Potential for automakers to create high-quality, luxury-inspired vehicles at a more accessible price point.
- Customizable Luxury Cars
- Emerging trend of personalized luxury cars, where consumers can tailor various features to their preferences.
Where This Applies
- Automotive Manufacturing
- Disruptive innovation possibilities include the adoption of advanced technologies for improved production efficiency and customization options.
- Intellectual Property Protection
- Opportunity for the development of innovative anti-counterfeiting technologies to safeguard luxury brands.
- Automotive Design
- Potential for designers to create unique and personalized luxury car features that cater to individual customer demands.
