This is really too good to be true, and I suspect it is, but more of this will come shortly. This is a freestyle rap battle at the Search Engine Rap Battle where geeks go head-to-head. In this video MSN faces off against Yahoo.
The lyrics are too polished and too funny to be impromptu, so my instincts are leaning towards some kind of online guerilla marketing campaign. Especially with the very slick website. When it is this funny, I don’t care either way.
BRING IT ON!
Key Themes Behind This Trend
- Online Guerrilla Marketing
- Disruptive innovation opportunity: Brands can leverage freestyle rap battles as a creative and engaging form of online guerrilla marketing.
- Search Engine Battle
- Disruptive innovation opportunity: Search engine companies can initiate rap battles to increase user engagement and showcase their search capabilities.
- Comedic Content Marketing
- Disruptive innovation opportunity: Companies can explore the use of humorous rap battles as a form of content marketing to entertain and engage their audience.
Where This Applies
- Digital Marketing
- Disruptive innovation opportunity: Digital marketing agencies can specialize in organizing and executing rap battles as a unique marketing strategy for their clients.
- Search Engines
- Disruptive innovation opportunity: Search engine companies can incorporate rap battles to differentiate themselves from competitors and attract new users.
- Entertainment
- Disruptive innovation opportunity: Entertainment platforms could explore hosting rap battles as a new and engaging form of content for their audience.
