The GAS PBR Raptor is a custom truck designed for the Milwaukee-based brewery. You might remember GAS (Galpin Auto Sport) from the MTV show Pimp My Ride. The SVT Raptor is a beast on its own, but the tuning house managed to make it more eye-catching and powerful.
The exterior additions to the GAS PBR Raptor include a bright green paint job, custom black grille, remote-control tonneau cover and a 18-inch matte black wheels and the suspension was lowered. The interior is highlighted by green stitched suede seats, a custom suede headliner and pillars and a contrast-stitched steering wheel. The engine has been pushed from 411hp to 600hp thanks to a Rousch supercharger and a new performance exhaust system. The truck features no visual nods to the brewery, which may not be such a bad thing.
What Makes This Trend Stand Out
- Custom Trucks
- Expanding the market for personalized vehicles is an opportunity for disruptive innovation.
- Brewery Collaborations
- Collaborations between brands offer potential for new products and services with a wider reach.
- Performance Upgrades
- Innovations in performance and power can create demand for new aftermarket products and services.
Sectors Adopting This
- Automotive
- The automotive industry can explore opportunities in the customization and performance upgrade markets.
- Beverage
- Beverage companies can collaborate with automakers to create branded vehicles for promotional and marketing purposes.
- Aftermarket
- The aftermarket industry can capitalize on the growing demand for customized and high-performance vehicles.
