In the highly amusing introductory commercial developed by Fitzroy Amsterdam, a dubious little rabbit sings a remake of the 90s hit 'Me So Horny' in a repulsively strong German accent. This is done in an attempt to try and woo a girl in a library, much to the annoyance of the surrounding visitors.
As an added bonus there is a Corny ringtone (the name of the chocolate bar brand being advertised) exclusively available on the Corny Facebook.
Odd advertising is all the rage these days, as shockvertising is now being pushed aside for more blunt promotions. This ad is another example of how commercials with a sense of intrigue in the most different way possible have extreme selling power.
What's Driving This Trend
- Odd Advertising
- The trend towards shock value and intrigue in advertising is still gaining momentum, providing opportunities to break through the noise and reach consumers.
- Blunt Promotions
- The shift towards more straightforward advertising tactics offers opportunities to grab consumer attention with bold messaging.
- Humorous Commercials
- Commercials that use humor and satire to make a lasting impression on consumers are becoming increasingly popular.
Who This Affects Most
- Marketing and Advertising
- The marketing and advertising industry can take advantage of the trend towards more unconventional advertising tactics to help clients stand out in crowded markets.
- Consumer Goods
- The consumer goods industry can use humorous and attention-grabbing advertising techniques to create a lasting impression and increase brand awareness.
- Entertainment
- The entertainment industry can leverage humorous and satirical advertising campaigns to create buzz and drive engagement for upcoming releases or events.
