Menswear can often be a lot more subdued and subtle than women's wardrobes, but that is not the case with the Frankie Morello FW12 collection. Loud and proud, this line may have all of the usual suspects such as tailored suits and leather jackets, but there are some added embellishments that give each look something extra. From bedazzling buttons to velvet fabrics, the Frankie Morello FW12 collection is all about the details.
Italian designers Maurizio Modica and Pierfrancesco Gigliotti debuted their Frankie Morello FW12 collection during Milan Fashion Week. Playing with textures, this menswear line had a Californian bohemian meets Cobain rocker vibe. Despite all of the shimmer and shine, however, there is an overriding darkness to each outfit that gives the collection some interesting dimension.
What's Driving This Trend
- Embellished Menswear
- Disruptive innovation opportunities are available for designers to explore new ways to incorporate embellishments into menswear, adding a touch of uniqueness and excitement to traditionally subdued clothing.
- Textured Fabrics
- Opportunities for disruptive innovation lie in the development of new fabrics that combine different textures, allowing designers to create visually intriguing menswear pieces.
- Dark and Shimmering Aesthetic
- Designers can capitalize on the trend of creating menswear with a dark and shimmering aesthetic, appealing to customers who want to make a bold fashion statement.
Who This Affects Most
- Fashion Design
- Fashion designers can explore new techniques and materials to create innovative menswear collections with unique embellishments.
- Fabric Manufacturing
- The fabric manufacturing industry can develop new techniques and materials to meet the demand for textured fabrics in menswear.
- Luxury Retail
- Luxury retail brands can embrace the dark and shimmering aesthetic trend in menswear, offering customers a bold and eye-catching collection that stands out from the usual subdued options.
