The Flora by Gucci 'The Garden' ad campaign is dreamy and dendritic. It interprets the name of the label's latest fragrance collection quite literally in the use of soft and feminine fashion. Instead of taking place inside a greenhouse or outdoors in an actual garden, the ad campaign focuses on the beauty of a woman and her delicate taste in both clothes and scents.
Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci 'The Garden' ad campaign stars Australian beauty Abbey Lee Kershaw, who is given an ethereal look. The Garden collection is comprised of five perfumes all starting with the letter G: Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin. They will be available in March.
Why This Trend Is Growing
- Dendritic Fashion
- There is a disruptive innovation opportunity to create fashion campaigns that highlight feminine and delicate aesthetics inspired by natural forms like dendrites.
- Outdoor-inspired Campaigns
- There is a disruptive innovation opportunity to create fragrance campaigns that capture the essence of natural beauty and outdoor environments.
- Fragrance Collections with Alliteration
- There is a disruptive innovation opportunity to create fragrance collections that have a cohesive branding element like starting each fragrance name with the same letter.
Industries Being Reshaped
- Fashion Advertising
- Fashion brands can disrupt the industry by creating ad campaigns that incorporate natural elements and delicate aesthetics.
- Fragrance Industry
- Fragrance companies can explore disruptive innovation opportunities by developing fragrance collections that are inspired by outdoor environments and natural beauty.
- Cosmetics Marketing
- Cosmetics companies can disrupt the industry by creating fragrance collections that have a cohesive branding element, like alliteration in the fragrance names.
