Wouldn’t you like to lounge around like the model in this ‘Variazioni Sul Tempa Pizzo’ editorial for Flair Italia August 2010? This relaxing shoot displays a lacy theme as model Ali Stephens wears beautiful lace dresses.
Shot by photographer Eric Guillemain, the Flair Italia August 2010 editorial was set in a sparse, mostly white home environment to let the dark dresses shine through. See more images from ‘Variazioni Sul Tempa Pizzo’ above.
Implications - No longer attracted to over exaggerated styles, consumers are looking for ones that feature a more subtle aesthetic. Products that are simple appeal to those who want to maintain a classic demeanor. Companies could focus on this element of design in order to attract more customers.
What Makes This Trend Stand Out
- Laid-back Lace Fashion
- The trend towards laid-back lace fashion offers an opportunity for clothing companies to develop comfortable yet elegant designs.
- Relaxed Editorial Shoots
- Relaxed editorial shoots provide a chance for photographers and stylists to showcase a more subdued style.
- Subtle Aesthetics
- Designs featuring understated and simple aesthetics provide a disruptive innovation opportunity for companies seeking to attract consumers who value classic designs.
Sectors Adopting This
- Fashion
- The laid-back lace fashion trend has implications for the fashion industry, providing opportunities for clothing manufacturers and designers to develop new lines.
- Photography
- The continued popularity of relaxed editorial shoots presents new opportunities for photographers and stylists to create and market their work.
- Interior Design
- The simple, mostly white home environment used in the Flair Italia August 2010 editorial shoot highlights the potential for disruption and innovation in interior design, with companies exploring the use of simplicity and whitespace.
