What makes the ‘Firms’ Obama Campaign ad campaign different from the run of the mill political attack ad is that it not only features accurate information that has been freely offered by Romney and Romney’s own voice in the background, but it has received huge media buzz. As the bloody political battle wages onwards, the two sides are growing increasingly polarized—even on issues they supposedly agree upon.
The ad has Republican Presidential nominee singing 'America the Beautiful' in the background while flashes of jobs he has sent overseas and money he has invested in anywhere but America are shown across the screen. The controversial ad was released following the Romney campaign's demand for an apology over other campaign issues.
What's Driving This Trend
- Negative Political Ads
- There is an opportunity for disruptive innovation in developing a political ad platform that encourages positive campaigning and discourages negative campaigning.
- Fact-checked Campaign Ads
- A disruptive innovation opportunity exists in creating a platform that allows voters to fact-check political ads and hold candidates accountable for any lies or misinformation they spread.
- Social Media Campaign Ads
- There is an opportunity for disruptive innovation in developing a social media platform for political campaigns that encourages transparency and engagement with voters.
Who This Affects Most
- Political Advertising
- An opportunity for disruptive innovation exists in developing new forms of political advertising that focus on issues and policy, rather than personal attacks and negative campaigning.
- Media and Journalism
- The media and journalism industry has an opportunity for disruptive innovation by fact-checking political ads and holding candidates accountable for any lies or misinformation they spread.
- Social Media
- Social media platforms have a disruptive innovation opportunity by providing a transparent and engaging platform for political campaigns and voters.
