Jailbirds as Cover Models

Keifer Sutherland in ‘Men's Vogue'

Bad boy Keifer Sutherland is the last cover boy for ‘Men’s Vogue.’ The magazine will be folded into ‘Vogue’ and show up just twice a year.

Kiefer Sutherland hopes his appearance on the cover of ‘Men’s Vogue’ is a good omen following on the heels of his release from prison for a DUI.

Sutherland said his seven weeks behind bars wasn’t as bad as his character’s everyday life in ‘24,’ but it wasn’t a picnic either. Kiefer Sutherland was told he would have a private cell; he didn’t. Then his cellmate was released, only to return.

Celebrity Branding
Opportunities for companies to use celebrities with legal issues to promote their products.
Magazine Consolidation
Potential for more magazines to be consolidated, showing up less frequently.
Prison Culture
Business opportunities to address the needs and challenges of the prison population.

Where This Applies

Fashion
Fashion companies can capitalize on the use of controversial celebrities in their advertising campaigns.
Publishing
Potential for magazine publishers to merge or consolidate their brands.
Criminal Justice
Opportunities in the criminal justice industry to improve prison conditions and rehabilitation programs.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 4%
Freshness 8%

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