Fierce Safari Makeup

'Untamed' by Smashbox Unleashes Your Inner Lioness

Smashbox is getting back to the nature of things with their new summer makeup line 'Untamed.' The line features a mixture of earthy tones and natural colors with a bevy of waterproof eyeliners and cream blushers.

Almost anyone can fall in love with 'Untamed' this summer. While it seems wild with its funky animal print packaging, the line is perfect to create a natural, glowing summer look. If you're feeling a bit bolder, however, kick things up a notch and get in touch with your wild side!

Nature-inspired Makeup
The trend of nature-inspired makeup offers opportunities for brands to create eco-friendly and sustainable beauty products.
Waterproof Cosmetics
The trend of waterproof cosmetics presents opportunities for the development of long-lasting and smudge-proof makeup products.
Animal Print Packaging
The trend of animal print packaging provides brands with an opportunity to create eye-catching designs that appeal to consumers' sense of adventure.

Industries Being Reshaped

Beauty and Cosmetics
The beauty and cosmetics industry can explore innovative ingredients and formulations to cater to the growing demand for nature-inspired makeup.
Fashion and Accessories
The fashion and accessories industry can incorporate animal print patterns and motifs in their designs to align with the trend of animal print packaging.
Outdoor and Adventure
The outdoor and adventure industry can collaborate with beauty brands to create outdoor-friendly makeup products for individuals who embrace their wild side.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 19%
Freshness 8%

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