Model Lucie von Alten plays the convincingly glum lover who has just ended her summer love affair with the advent of autumn in the Fashion Gone Rogue 'End of Season' online editorial. Despite the warm sun and stunning seaside setting, she moodiness prevails, forcing her to take refuge in the dark and eerie hotel that she is staying in.
Nevertheless, her downtrodden demeanor hasn't affected her sense of style in the Fashion Gone Rogue 'End of Season' online editorial. Instead, thwarted love seems to be the perfect recipe for a fashionable wardrobe. Styled by Stella Gosteva, she is clad the designs of such labels as Gucci, Stella McCartney and Maison Martin Margiela. It was shot by Nikolay Biryukov in Falkestone, England.
Why This Trend Is Growing
- Downtrodden Fashion
- Opportunity for retail and fashion industries to market fashion as a means to cope with negative emotions.
- Visual Storytelling
- Opportunity for photography and visual media industries to create narratives through fashion editorials.
- Autumn Attire
- Opportunity for fashion and lifestyle industries to capitalize on season-specific clothing.
Industries Being Reshaped
- Retail
- Opportunity for retailers to market clothing as a means to cope with negative emotions.
- Fashion
- Opportunity for fashion brands to collaborate with photographers and create narratives through editorials.
- Lifestyle
- Opportunity for lifestyle brands to offer season-specific products and services.
