This ad for a German animal rights organization makes a strong and painful point. The tagline reads, “Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now...”
The cosmetics company and products are fictitious, but are very creative in order to deliver a message that will make you “feel” the pain animals have to endure due to cosmetic animal testing.
This extremely well conceived ad was created by advertising agency Jung von Matt/Alster, Germany with creative direction by Götz Ulmer, Daniel Frericks, Oliver Voss and Florian Zwinge. The great copy was written by Clemens Sehi.
What's Driving This Trend
- Emotional Advertising
- Creating powerful ads that evoke strong emotions to deliver a message.
- Fictitious Brands
- Using made-up brands to make a statement or highlight an issue.
- Social Activism Marketing
- Using marketing campaigns to promote social causes and encourage action.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetics companies to engage in cruelty-free practices and promote ethical testing methods.
- Advertising
- Potential for advertising agencies to create impactful and thought-provoking campaigns that raise awareness of social issues.
- Animal Rights Organizations
- Opportunity for animal rights organizations to collaborate with creative agencies to develop effective campaigns that inspire action.
