The BMW EDIZONE contest in Italy is definitely one that fans of the luxury auto brand should participate in.
Allowing individuals to go on Facebook to create a potential design for a BMW vehicle, this BMW EDIZONE contest will definitely catch many people's attention. Whoever wins this contest will have his/her design applied to used cars and have them dubbed as limited-edition BMW EDIZONE vehicles. If this pilot project were to succeed, BMWs around the world will be following suit in holding such contests to allow for the personalization of their consumer's vehicles.
Why This Trend Is Growing
- Personalized Auto Designs
- Disruptive innovation opportunity: Developing platforms or contests that allow consumers to personalize their vehicle designs.
- Social Media Marketing for Auto Brands
- Disruptive innovation opportunity: Experimenting with social media platforms like Facebook to engage with consumers and create brand loyalty.
- Limited-edition Vehicle Releases
- Disruptive innovation opportunity: Introducing special limited-edition versions of vehicles based on consumer-designed concepts.
Industries Being Reshaped
- Automotive
- Disruptive innovation opportunity: Implementing innovative strategies to engage with consumers and allow for vehicle personalization.
- Social Media
- Disruptive innovation opportunity: Providing platforms and tools that facilitate design contests and social media marketing campaigns for auto brands.
- Design and Manufacturing
- Disruptive innovation opportunity: Streamlining the process of translating consumer-designed concepts into actual limited-edition vehicle releases.
