With the credit crunch continuing to bite, would-be models are turning to alternative ways of making money by renting out their eyelids as advertising space.
Feelunique.com, the online beauty boutique, is offering people the chance to earn 10 pence per wink in return for displaying the company’s logo on their eyelid space.
People who sign up to star in the campaign will have the feelunique.com logo temporarily transferred onto their right or left eyelid and will be paid on a Pay Per Wink (PPW) basis.
What's Driving This Trend
- Eyelid Advertising
- Eyelid advertising offers a new way of generating revenue for individuals and businesses alike by turning people's eyelids into ad space.
- Pay per Wink
- Pay Per Wink (PPW) introduces a new advertising payment model that compensates individuals for each time they blink their eyes displaying an ad.
- Alternative Advertising
- Alternative advertising methods like eyelid advertising create a disruptive innovation opportunity for businesses looking to maximize brand exposure and reach new audiences.
Who This Affects Most
- Advertising
- Eyelid advertising creates a new type of advertising space that could help organizations increase brand reach and engagement.
- Beauty
- Beauty businesses like Feelunique.com can leverage eyelid advertising to increase brand awareness and engagement among their target audience.
- Modeling
- Eyelid advertising creates additional revenue streams for models who can now monetize their bodies in a new and innovative way.
