These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.
Key Themes Behind This Trend
- Mirage-like Imagery
- Using illusionary or mirage-like imagery in advertising to create a double-take effect and stand out against competitors.
- Pop-up Service Centers
- Offering pop-up service centers to show customers that your business is always available and reliable.
- Holiday Service Availability
- Promoting service availability during holidays and other non-traditional business hours to attract customers who need flexibility in scheduling.
Where This Applies
- Advertising
- Using creative advertising strategies to stand out and grab the attention of potential customers.
- Automotive
- Opening pop-up service centers and promoting holiday availability to keep up with customer demands and stay competitive in the automotive industry.
- Hospitality
- Providing 24/7 availability and pop-up services to accommodate the needs of guests and stay ahead in the hospitality industry.
