It was only a matter of time before business magazines went mobile, and the Entrepreneur Magazine iPhone app represents the first full-issue magazine app for business users.
Ryan Shea, the mag's president and corporate publisher, said of the Entrepreneur Magazine iPhone app: "[It] takes traditional tear-sheeting and pass-along to another level entirely, linking readers to our content (edit and ads alike) and enabling them to share top points with colleagues instantly." Sounds like a recipe for digital success.
Implications - The move into application territory is a part of the magazine's efforts to broaden their readership by expanding the access mediums to their content. The resource is handy for readers, who now have portable access to important information. Businesses should be tablet and mobile-friendly to beat out their competitors and offer the convenience that consumers crave.
What's Driving This Trend
- Mobile Magazine Apps
- Opportunity for magazines to expand their readership and offer portable access to their content.
- Digital Sharing
- Innovative ways for readers to share and engage with magazine content instantly through digital platforms.
- Tablet and Mobile-friendly Business
- Businesses need to prioritize being tablet and mobile-friendly to provide convenience to consumers and stay competitive.
Who This Affects Most
- Magazine Publishing
- Magazines can leverage mobile apps to expand their readership and enhance user experience.
- Digital Advertising
- Opportunity for advertisers to explore new ways to engage with readers through mobile magazine apps.
- Technology and Software
- Technological advancements are driving the development of mobile-friendly platforms and applications for businesses.
