Wicked Girl Fashion

Lakshmi Menon is Fashionably Edgy in Elle UK December 2011

The stunning India-born model Lakshmi Menon, who has done campaigns for the likes of Hermes and Givenchy, appears in an editorial called 'Go!' in the Elle UK December 2011 edition.

The talented Matthias Vriens-McGrath photographs Menon wearing a series of beautiful, edgy clothes from designers including Christian Dior, Alexander Wang and Versace. Centered on a black, white and blush color palette, the editorial offers a bad-girl vibe, featuring chunky boots from Vivienne Westwood, sparkling silk shorts by D&G and even a metal harness by Fleet Ilya.

This shoot for Elle UK December 2011 was styled by Nathalie Wansbrough-Jones and features makeup by Gregory Vaughan. Menon's cool spiky hairstyle is the work of Ward at Bryan Bantry for Living Proof.

Fashion Editorials
Opportunity for fashion publications to explore edgy and unconventional fashion styles through editorial shoots.
Chunky Boots
Potential for footwear brands to capitalize on the rising trend of chunky boots in fashion.
Metal Harnesses
Disruptive innovation opportunity for designers to create unique and avant-garde accessories like metal harnesses.

Industries Being Reshaped

Fashion Publishing
An industry that can take advantage of the popularity of fashion editorials to engage readers and showcase unique styles.
Footwear
Opportunity for footwear companies to design and market chunky boots that align with the edgy fashion trend.
Fashion Accessories
An industry that can explore disruptive innovation opportunities by creating avant-garde accessories like metal harnesses.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 58%
Freshness 8%

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