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To boost plummeting sales during lunch hour from 12:00 pm to 1:00 pm, E-mart launched the E-mart Sunny Sale Campaign. The equivalence of Wal-Mart in Korea is E-mart and albeit its success, the company has a weakness.
To generate more sales, E-mart has created a three-dimensional QR code that acts like a sun dial. At noon, the shadow effect QR code is perfectly shaped where customers can use their smart phones to scan the code. Upon capturing the code, customers send the code and get directed to the company’s homepage where they can find huge discounts and shopping deals. Purchases are then delivered straight to the doors of customers.
The E-mart Sunny Sale Campaign led the company to a 58 percent increase in customer membership along with a 25 percent customer boost during the lunch hour. This is another great promotional tactic that is a story of success.