While most men would never consider jamming their Johnson into anything that could potentially accommodate it, the Duo Intimate Lubricant campaign shows that if they were ever tempted to for one reason or another, this product would help. It pairs the simple and direct statement 'Get in,' with images of public objects such as steel pipes, tree knots and building wall cracks.
Although Venezuela-based ad agency Draftfcb might not be explicitly encouraging indecent exposure and public lewd acts, the Duo Intimate Lubricant campaign is daringly hilarious. It will get men and women thinking about tackling the seemingly impossible in bed.
Photographed and copy written by Paula Caminos, the Duo Intimate Lubricant campaign was art directed by Lorena Lozada with creative direction by Paula Caminos and Exequiel Rodriguez.
What's Driving This Trend
- Innovative Sexual Awareness Marketing
- Opportunities to create awareness about safe sexual acts and intimate products through creative campaigns.
- Humorous Advertisement
- Opportunities for businesses to use humor in ads to grab customer attention.
- Sexual Taboo Breaking Campaigns
- Opportunities to break through sexual taboos through advertisements and make them more acceptable.
Who This Affects Most
- Sexual Wellness and Health Industry
- Targeting specific audience group for safe sexual practices and providing access to intimate products.
- Advertising Industry
- Providing entertaining and/offensive ads to capture audience imagination and sell products.
- Media and Arts Industry
- Opportunities to link art, photography, copywriting, and design to create memorable and sensational ads.
