The DTA Jeans Fall 2013 ad campaign is romantically captured during dusk. As the sun starts the set, giving the urban streets in the backdrop a warm glow, model Maria Palm has a love affair with both the city she resides in as well as the lover, male model Hampus Luck, that joins her from time to time. The flowing bohemian fashion showcased throughout the ads are perfect for this particular story line. The are not only edgy enough for an urban setting, they are also romantic enough for an evening tryst.
Lensed by photographer Gustavo Marx with art direction by Daniel Burman, the DTA Jeans Fall 2013 ad campaign was styled by Rodrigo Polack. He outfitted the brunette beauty in casual chic clothing that is perfect for the fall season.
Key Themes Behind This Trend
- Bohemian Fashion
- There is a growing trend for the bohemian style fashion that captures romance and nature into the urban setting.
- Dusk Photoshoots
- Capturing photos during the sunset with romantic or edgy story lines is becoming popular among the fashion industry.
- Casual-chic Clothing
- There is a trend for outfits that can fit for both casual and formal occasions with different accessories.
Where This Applies
- Fashion Industry
- The fashion industry can innovate by creating more designs to cater to the demand for bohemian fashion.
- Photography Industry
- The photography industry can innovate by finding new and creative ways of capturing photos during dusk.
- Retail Industry
- The retail industry can innovate by repurposing existing inventory to cater to the trend of casual-chic clothing.
