Just when you think you'll have to settle for the mushy, weird-tasting mess at the bottom of your Slurpee cup every time you combine flavors, 7-Eleven is releasing a new double Slurpee cup to solve your problem. Now you can enjoy two flavors from the same cup!
The double Slurpee cup features a special split compartment and a dual-source straw that can stick into both compartments simultaneously. The straw also includes a special valve that lets you mix the flavors to your liking, so you can sample the taste each time you push the valve.
It seems something like this should have been invented long ago, but I'm not complaining. Expected to hit stores in June, the double Slurpee cup comes just in time for Slurpee season. Slurpee lovers, rejoice!
What's Driving This Trend
- Multi-compartment Containers
- Companies can innovate in food packaging by creating more multi-compartment containers to allow customers to mix and match flavors.
- Customizable Drinkware
- Customizable multi-compartment drinkware with mix-and-match capabilities can be a disruptive innovation opportunity for the beverage industry.
- Interactive Food and Drink Containers
- The development of interactive food and drink containers that allow for personalized experiences can be a potential innovation trend in the food and beverage packaging industry.
Who This Affects Most
- Food Packaging
- Companies in the food packaging industry can create multi-compartment containers that enhance customer beverage experiences through mix-and-match flavors.
- Beverage Industry
- The introduction of customizable multi-compartment drinkware can enhance customer retention in the beverage industry.
- Product Design and Innovation
- The development of interactive food and drink containers can bring innovative solutions to product design and packaging in the food and beverage industry.
