Anti-Manscaping Cover Shoots

DNA Magazine's 'Sexiest Men Alive' Issue Lets It Hang Out

September issues are known for their fall previews and fashion trends roundups, but lifestyle and gay-themed magazines have a different agenda--take it off!

The ‘Sexiest Men Alive 2009’ issue of Australian DNA magazine takes the current ‘pubic hair chic’ trend to the extreme with a scandalous cover that does not leave much to the imagination.

Photographer Frank Louis shot cover model Chris Campanioni wearing an extremely low rise swimming bottoms. Perhaps this is what the next Olympic competition would look like?

Extreme Revealing Magazine Covers
Opportunity for lifestyle and entertainment magazines to push boundaries and generate buzz by featuring scandalous covers.
Pubic Hair Chic Trend
Beauty and personal care industry can capitalize by creating products that cater to this trend and educate consumers on proper grooming techniques.
Shrinking Swimwear for Men
Fashion industry can innovate by creating more daring and revealing clothing options for men, particularly in swimwear.

Industries Being Reshaped

Lifestyle and Entertainment Magazines
Opportunity to push boundaries and generate buzz by featuring scandalous covers, potentially increasing readership and revenue.
Beauty and Personal Care
Opportunity to create products and services that cater to the pubic hair chic trend and educate consumers on proper grooming techniques.
Fashion
Innovation opportunity to create more daring and revealing clothing options for men, particularly in swimwear, potentially tapping into a previously untapped market.
SCORE
6.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 98%
Activity 100%
Freshness 8%

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