Christmas cards are often adorned with brightly lit trees or smiling families, but Dirty Santa holiday greeting cards feature inappropriate sketches that aren't safe for work.
Created by Justin Winslow, Dirty Santa cards are decorated with cheeky illustrations including Mr. and Mrs. Clause getting it on and others that have slogans like "Sit on Santa's lap and tell him how you like it!" Other ones feature a scantily clad Santa dancing around the North Pole as well as another that has Rudolph the reindeer getting frisky with Santa's leg.
The cards come in packs of six and also feature envelopes that are adorned with the word "Naughty" on the outside to ensure that recipients know what they're in for when they open the envelope. Just make sure you don't accidentally give your mom one.
What's Driving This Trend
- Inappropriate Greeting Cards
- Disruptive innovation opportunity: Create a line of edgy and unconventional greeting cards for niche markets.
- Adult-themed Holiday Products
- Disruptive innovation opportunity: Develop a range of adult-themed holiday products that cater to consumers looking for a more risqué and unconventional holiday experience.
- Shock Value Marketing
- Disruptive innovation opportunity: Explore shock value marketing strategies to grab attention and challenge traditional holiday norms.
Who This Affects Most
- Greeting Card Industry
- Disruptive innovation opportunity: Introduce a new category of unconventional greeting cards to appeal to a younger and more edgy consumer base.
- Gift and Novelty Industry
- Disruptive innovation opportunity: Create a line of adult-themed holiday products that push boundaries and attract consumers looking for unique and unconventional gifts.
- Advertising and Marketing Industry
- Disruptive innovation opportunity: Embrace shock value marketing techniques to disrupt traditional holiday advertisements and make brands stand out in a crowded market.
