Frozen pizza brand DiGiorno has released a combination pack that includes Nestle cookie dough with its frozen pies. While I’m not sure pizza goes well with cookies, this is an amazing marketing plan for children: What busy professional mom wouldn’t love the idea of putting one box of items into the oven that the children would enjoy? Also in the works is a combo box with pizza and chicken wings -- the ultimate indulgence for anyone looking to enjoy two of life’s pleasures.
What Makes This Trend Stand Out
- Combination Packs
- The trend of combining different products in one package creates convenience and variety for consumers.
- Indulgent Food Pairings
- Pairing unlikely food combinations, such as cookies and pizza or pizza and chicken wings, can create unique and indulgent experiences for consumers.
- Marketing to Busy Parents
- Creating prepackaged combo meals that are easy and enjoyable for children taps into the market of busy professional parents.
Sectors Adopting This
- Frozen Food
- The frozen food industry can capitalize on the trend of combination packs by offering more diverse and convenient meal options.
- Snack Food
- Snack food brands can explore the trend of indulgent food pairings to create unique and memorable snacking experiences for consumers.
- Convenience Food
- Convenience food companies can target busy parents by offering prepackaged combo meals that are quick and appealing for children.
