Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
Those that take a second glance may play with the rippling sequence of images as if digitally painting with a trail of time, or use the touch-screen to interact with many of the other equally surreal experiences offered by the technology.
The haunting, big brotheresque installation echoes the life of the facing square and the people that pass through it. It captures both movement and time, acting as a kind of digital mirror, albeit one that delivers back a very distorted and twisted reflection.
The installation is set to run until July.
What Makes This Trend Stand Out
- Interactive Store Windows
- The trend of using interactive store windows can be adapted by retailers to create engaging experiences for shoppers, and increase foot traffic and sales.
- Interactive Sculptures
- The trend of using interactive sculptures as a way to capture movement and time can be used by artists to create immersive and engaging installations in public spaces.
- Surreal Experiences
- The trend of using surreal experiences in retail and public installations can be adopted by brands to create unique and memorable experiences that connect with customers on an emotional level.
Sectors Adopting This
- Retail
- Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales.
- Art
- Interactive sculptures can be used by artists to create immersive and engaging installations in public spaces.
- Advertising
- Surreal experiences can be used by advertisers to create attention-grabbing campaigns that connect with customers on an emotional level.
