Dolce and Gabbana has just released its D&G Fall/Winter 2010 campaign and I must say that I am loving every last bit of the clothing and the theme. This year's aesthetic is that of a winter wonderland-like ski trip.
Everything in the D&G Fall/Winter 2010 campaign just screams fun! Shot by photographer Mario Testino, it features models Anya Kazakova and Simona Andrejic having fun in the snowy region of San Moritz, Switzerland.
Implications - The statuesque models are enveloped in snowy settings full of ice and bold blue skies. Their fashions are white and black, which contrast nicely against the snow.
What's Driving This Trend
- Winter Wonderland Fashion
- Design winter fashion that stands out against snowy environments in an aesthetically pleasing way
- Adventure-themed Ad Campaigns
- Create ad campaigns that transport the viewer to a particular adventure destination like a ski resort.
- Interactive On-brand Experiences
- Develop brand experiences that consumers can interact with and explore, like virtual skiing or winter-themed video games.
Who This Affects Most
- Fashion
- Fashion companies can incorporate winter wonderland themes to their clothes to create a unique look.
- Advertising
- Ad agencies can create campaigns that transport viewers to adventure destinations to generate interest in products and services.
- Gaming
- Video game companies can develop winter-themed games that incorporate branded content and themes to promote the brand while giving customers fun experiences.
