The Deadline Holiday 2012 lookbook mixes the relaxed feel of California with New York grittiness for one chic urban apparel line.
Deadline is a collaborative lifestyle brand formed by LA-based JUNBUG and Brooklyn’s NA. The result is a stellar mash-up of coastal fashions. The Holiday 2012 collection is a sleek mix of baggy graphic tees, hats and gear for men and women. Highlights from the collection include a logo threaded pompom tuque and the blue, white and black t-shirts with a slew of creative graphics that can be worn with or without rolled up sleeves. These pieces are staples for a solid wardrobe. Deadline focuses on the ease of urban apparel and the minimal effort it takes to put together a fresh look wherever you are.
The Deadline Holiday 2012 lookbook is the perfect East meets West line-up of apparel and accessories.
What's Driving This Trend
- East Meets West Fashion
- Opportunity for fashion brands to combine the styles of different regions for a unique and appealing aesthetic.
- Collaborative Lifestyle Brands
- Opportunity for brands to partner with other brands to create innovative and diverse product offerings.
- Urban Apparel
- Opportunity for brands to create comfortable and stylish clothing for people living in urban environments.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities for fashion brands to create unique and appealing styles by combining different regional aesthetics.
- Streetwear
- Opportunity for streetwear brands to collaborate and create innovative and diverse collections.
- Apparel Accessories
- Opportunity to design and produce accessories that complement urban apparel and add value to the overall look.
