The Darya Kurovska for Marie Claire Ukraine features some highly busy looks. The editorial captures some of the best patterns of the season and throws them all in together (using a generalized color palette) to create an entirely new look. Though this fashion style is risky (you could end up looking ridiculous very easily), when done properly it's an impressive mix.
The model, Kurovska, is done up in an overall orange make-up look with bright pink popping cheekbones. The effect is semi-clownish, but definitely gives her face a pop from the designs, otherwise she would have simply faded into the background. With overdone jewels, prints and make-up the extravagant shoot is not for the feint of heart or style, but rather those willing to leap into unknown territory.
Why This Trend Is Growing
- Pattern Mixing
- Disruptive innovation opportunity: Develop a platform or app that helps users effortlessly mix and match patterns in their fashion choices.
- Bold Makeup
- Disruptive innovation opportunity: Create a line of makeup products specifically designed for bold and experimental looks, catering to those who want to make a statement.
- Maximalism
- Disruptive innovation opportunity: Launch a fashion brand that embraces the maximalist trend, offering a wide range of eclectic and detailed garments for those who want to stand out.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Develop an online platform that curates and sells outrageously patterned and bold fashion pieces, targeting fashion-forward consumers.
- Makeup Industry
- Disruptive innovation opportunity: Create a subscription-based service that delivers a monthly box of bold and unique makeup products, allowing customers to experiment with different looks.
- Fashion Magazine Publishing
- Disruptive innovation opportunity: Launch a digital magazine that focuses exclusively on maximalist fashion and beauty trends, appealing to a niche audience seeking inspiration and trends.
