Morbid Couture Captures

The Damage Edyta Jermacz Editorial Features Bloody Accents

The Damage Edyta Jermacz editorial showcases the up and coming Polish designer's Spring/Summer 2013 Couture collection. Modelled by Karolina Waz, the Jermacz' pieces are showstopping and unexpected, proving to take inspiration from morbid imagery.

Whether sporting bejewelled face masks, constricting head pieces or having her hands covered in fake blood, model Karolina pulls off the unconventional couture garments in a bold way. With slicked back hair by Daniel Gryszke and moody makeup looks by Marta Morawiecka, the model epitomizes a horror-chic aesthetic that embraces spooky styling and an air of over-the-top glamour.

Photographer Marta Macha captures the Damage Edyta Jermacz editorial spread. The edgy fashion story highlights the designer up and comer, showing off a slew of her eye-catching garments and accessory pieces.

Morbid Couture Fashion
Opportunities for designers to incorporate spooky styling into their couture garments.
Unconventional Accessories
Opportunities for designers to create unique and unexpected accessory pieces to accompany their couture garments.
Horror-chic Aesthetic
Opportunities for designers to incorporate a horror or spooky element into their overall aesthetic.

Sectors Adopting This

Fashion
The fashion industry can explore new design elements and unique accessories to create a statement.
Makeup and Beauty
The makeup and beauty industry can explore new and unconventional ways to create moody makeup looks.
Photography
The photography industry can explore innovative ways to showcase fashion, such as capturing a horror-chic aesthetic.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 55%
Freshness 8%

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