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These three new Courrier International ads function based on a clever rewriting of history. Featuring man’s first steps on the moon, the World Trade Center and JFK, the campaign designed by Saatchi & Saatchi is shocking but effective.
Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians.