Rebellious Folk Fashion

Country Love by Lukas Dziewic is Stylishly Defiant

Models Marzena Pokrzywińska and Kinga Mikos are the stars of KMAG's latest editorial, called 'Country Love,' by photographer Lukas Dziewic.

Captured in sepia hues, the Country Love spread features casual and folk-inspired looks styled by the talented Konrad Fado, who dresses the models in country-chic attire by Hexeline and Olga Mieloszyk, among others. The styles are relaxed and laid-back, featuring floral print blouses, bodysuits, fur throws and ponchos. The models are also adorned with eye-catching accessories, including wide-brimmed hats by HatHat and statement necklaces, piles of bracelets and elegant rings by Lewanowicz.

The Country Love editorial features hair and makeup by Anna Piechocka, who gave the models slightly disheveled 'dos, black-rimmed eyes and lightly colored pouts.

Casual Folk Fashion
There is an opportunity for designers to create casual and folk-inspired fashion that combines comfort and style.
Eye-catching Accessories
The use of statement accessories like wide-brimmed hats, necklaces, and bracelets can enhance a fashion look and make it stand out.
Relaxed Styling
There is a trend towards relaxed and laid-back fashion styles that prioritize comfort without compromising on style.

Who This Affects Most

Fashion
The fashion industry can capitalize on the demand for casual and folk-inspired fashion by creating unique and stylish designs.
Accessories
The accessory industry can innovate by creating eye-catching and statement accessories that complement and elevate different fashion looks.
Hair and Makeup
The hair and makeup industry can explore disheveled hairstyles and unique makeup looks that enhance the overall fashion aesthetic.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 77%
Freshness 8%

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