Free-Loving Beachside Editorials

The Krzatala Cosmopolitan USA June 2012 Photoshoot is Spirited

The Cosmopolitan USA June 2012 photoshoot is centered around the free-loving Polish model Zuzanna Krzatala. The editorial's destination is optimal for beachside apparel, showcasing a beautiful white sand shore, blue waves and bright green trees. The majority of high-fashion snapshots that take place at such locations are typically sultry, displaying women in daring bikinis and revealing ensembles. This particular selection has gone in the opposite direction however, displaying a partially or fully clothed Krzatala.

This tasteful collection stays true to the Cosmopolitan USA style, showcasing funky eclectic ensembles that can be replicated by women of most ages. The pages also inform readers of apparel prices and labels, making the replication of these outfits quite simple. And so, towering wedges and triangular-patterned pants may be seen this season.

Beachside Apparel Fashion
The rise of beachside fashion trends and tasteful editorials that showcase clothing that can be replicated by women of most ages creates an opportunity for clothing companies to market their products to new audiences.
Non-sultry High-fashion Photoshoots
As more high-fashion photoshoots lean towards tasteful and non-sultry poses, a new market is created for fashion companies to create and market clothing for women who want to look stylish without revealing too much skin.
Eclectic, Funky Styles for Women
The trend towards showcasing funky and eclectic styles that appeal to women of all ages creates a new avenue for clothing and accessories companies to create unique pieces and market them to a wider audience.

Industries Being Reshaped

Fashion Industry
There is an opportunity for clothing companies to market their products to women of all ages who want to look stylish without revealing too much skin in beachside settings due to the trend towards non-sultry high-fashion photoshoots and the rise of beachside apparel fashion.
Photography Industry
The trend towards tasteful high-fashion photoshoots provides opportunities for photographers who specialize in this style of photography to stand out in a crowded marketplace.
Publishing Industry
The rise of beachside apparel fashion and eclectic, funky styles for women provides opportunities for publishers to create magazines and editorial content that showcase this type of fashion.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 67%
Freshness 8%

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