Perhaps it's a case of teenage bravado and implied coolness, but contraceptive cell phone charms are all the rage among high school students in the Chinese city of Nanning.
The condom charms from a mysterious brand called Interesting Imported Condoms not only come in a variety of colors, but the packages are also adorned with cartoon characters, zodiac signs and other gimmicky graphics clearly designed to appeal to the younger set.
Contraceptive cell phone charms might make carrying condoms a visible and fashionable statement, but their low cost (5-30 yuan) make the supposed contraceptive dubious in terms of safety.
Key Themes Behind This Trend
- Condom Wearable Accessories
- The rise of contraceptive cell phone charms as wearable accessories presents an opportunity for innovators to develop more stylish and safer options.
- Youth-inspired Contraceptive Marketing
- Marketing campaigns could target youth demographics with trendy designs and characters or other appealing graphics.
- Affordable Contraceptive Options
- The demand for affordable contraceptive options creates an opportunity for innovators to develop more cost-effective solutions.
Where This Applies
- Fashion Industry
- Fashion designers can explore how to incorporate contraceptive wearables in their collections and show that safe sex is fashionable.
- Contraceptive Manufacturing Industry
- The import and use of such low cost contraception will inspire contraception manufacturers to produce and sell new lead-fashion and safety-conscience condoms at lower prices.
- Marketing Industry
- Marketers may explore how to advertise contraceptive products, with trendy, colorful and eye-catching graphics aimed at the youth market.
