Video games have the ability and luxury to break from all norms and come up with something new, original and pretty much unbelievable. Citroen has taken a video game fantasy and put it on the road.
In Gran Turismo 5, a real-life driving simulator, a car was specially designed as the cream of the crop in racing. It was called the Citroen GT. That car has been produced and taken out on the streets of London (which you will see in the video).
Never before has the design of a car been derived directly from a video game. Check out the gallery of this disgustingly beautiful supercar and see if you can tell which one is real and which one is from Gran Turismo 5.
Key Themes Behind This Trend
- Video Game-inspired Designs
- Opportunity to create real-life products based on popular video game aesthetics, appealing to gamers and enthusiasts.
- Cross-media Collaborations
- Opportunity for collaboration between video game developers and automobile manufacturers to create unique products that bridge the gap between virtual and physical worlds.
- Blurring Reality and Fantasy
- Opportunity to create products that challenge perceptions and blur the lines between reality and fantasy, appealing to consumers looking for unique and immersive experiences.
Where This Applies
- Automotive
- Opportunity for automobile manufacturers to tap into the video game market by creating car designs inspired by popular video games.
- Gaming
- Opportunity for video game developers to collaborate with automobile manufacturers to incorporate virtual car designs into their games, enhancing the gaming experience.
- Design
- Opportunity for designers to explore video game aesthetics and incorporate them into various product categories, creating visually unique and appealing offerings.
