The Christina Hendricks GQ September 2010 cover photo is sultry. The curvaceous Mad Men TV star is on display, showing her luscious body in this housewife-inspired spread.
The red-haired raven is quite the beauty, displaying a little bra and bedroom eyes as she stares intensely at the camera. Intensely hued with an unmatched sexiness, the GQ September 2010 cover with Christina Hendricks definitely makes Desperate Housewives look amateur.
Implications - Youth consumers are increasingly skeptical of the gender and identity roles that have been handed down from their parents. There is no longer a center or ideal for beauty or behavior. Companies need to take this mindset into account when pitching products to this demographic.
Why This Trend Is Growing
- Non-traditional Beauty Standards
- Companies can capitalize on the shift away from traditional beauty standards by promoting more diverse representations of beauty in their marketing campaigns.
- Gender Fluidity
- As youth consumers become more accepting of non-binary gender identities, companies have the opportunity to re-think and re-design traditionally gendered products and services.
- Sexual Empowerment
- As images of powerful, confident and autonomous women become more visible in the media, companies can capitalize on the opportunity to create products that empower women in new ways.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from promoting a wider range of sizes and body types, as well as pushing gender-neutral designs.
- Beauty
- The beauty industry can create inclusive products that cater to people of all genders and skin tones, promoting self-expression and individuality.
- Media
- The media industry can drive the cultural shift towards non-traditional standards of beauty and gender by pushing for more diverse representation, both on and off-screen.
