Christina Aguilera released Keeps Gettin Better on YouTube, the music video to her latest single. Keeping with the times, it includes product placement, including what looks very much like the touch-screen Samsung Instinct.
In the Keeps Gettin Better video, Christina Aguilera sports her signature incredible long, platinum blonde locks, this time with thick frontal bangs. She rocks a few different looks as the clip progresses, including a bright blue wig Britney Spears would envy, and a galactic body suit very fitting with this year’s superhero obsession. It’s her body that steals the show though. Her post-baby bod rocks; she’s toned and fit, and not afraid to show it off.
In the past, Christina Aguilera has launched several videos on MTV’s TRL, but the show will air its last ever episode in the next few weeks, so she chose instead to debut the clip on November 3 on iLike.com.
We found the clip early though, as can be seen above.
Christina Aguilera timed the video release perfectly; she will be releasing her greatest hits album, Keeps Gettin’ Better, on November 10.
What's Driving This Trend
- Music Video Product Placement
- Opportunity for music video producers to generate additional revenue by incorporating product placement into their videos.
- Celebrity Endorsement Videos
- Celebrity endorsement videos that incorporate personal brands and corporate sponsorships for popular products will be in demand.
- Branded Content Integration
- Opportunity for brands to showcase their products through branded content in music and celebrity videos.
Who This Affects Most
- Music Industry
- Incorporating product placement in music videos can lead to new revenue streams for the music industry.
- Advertising Industry
- Advertising agencies can create new opportunities for brand integration in celebrity endorsement videos.
- Consumer Electronics Industry
- Consumer electronics companies can take advantage of product placement opportunities in music videos and celebrity endorsement videos.
