Chicken Poop for the lips is the brainchild of Jamie Tabor Schmidt who first started making the product in 2000. The whimsical name doesn't tell you that poop isn't actually one of the ingredients. It's made out of good stuff, really it is: 100% pure non-GMO soy, jojoba, sweet orange, lavender, and beeswax. Tabor also makes a hair pomade called, 'Good Gravy' and the 'Kill It Dead' de-funkifier (deodorant.) A percentage of product sales go to support the Kirk Rundstrom Cancer Fund.
See the clever Chicken Poop marketing video above.
What's Driving This Trend
- Natural Cosmetic Products
- Developing and marketing cosmetics made from natural ingredients can disrupt the beauty industry by catering to consumers' growing preference for eco-friendly and sustainable options.
- Whimsical Branding
- Embracing quirky and unconventional branding strategies can create disruptive innovation opportunities by attracting a unique and loyal customer base in the beauty industry.
- Cause-related Marketing
- Integrating cause-related marketing initiatives, such as donating a percentage of sales to charity, can be a disruptive innovation opportunity for businesses to connect with socially-conscious consumers and create a positive brand image.
Who This Affects Most
- Beauty Industry
- The beauty industry can explore disruptive innovation opportunities by embracing natural cosmetic products that align with consumers' increasing demand for eco-friendly and sustainable options.
- Advertising and Marketing Industry
- The advertising and marketing industry can capitalize on the disruptive innovation opportunity of whimsical branding by helping brands create unique and memorable campaigns that resonate with consumers.
- Non-profit Sector
- The non-profit sector can collaborate with businesses in cause-related marketing initiatives to create disruptive innovation opportunities that raise awareness and support for social causes while generating funding.
