The Chantal Stafford Abbott September 2011 Elle Canada editorial marries styling and setting in a visually intriguing way that is unlike any other shoot to hit fashion mags this season. With an overarching floral theme, Abbott's dresses melt in with the bold patterns of the shoot's floral backdrops, yet somehow, she continuously jumps off the page.
This strange relationship between contrast and camouflage is certainly unusual and difficult to achieve, but the combination between this colorful photo concept and Abbot's eerily striking cold looks make them truly difficult to ignore. Lensed by the talented Leda and St. Jacques, who are veterans to this strange genre of photos, the shoot is appropriately entitled 'Floral Fantasy.'
Implications - In fashion photography, the relationship between styling and setting is as essential to the aesthetic appeal of the photo as the chemistry between the photographer and the subject. Consumers look for unified imagery that tells a story or fits into a context to set the boundaries of style.
Why This Trend Is Growing
- Camouflage Fashion Shoots
- There is an opportunity for fashion designers and photographers to create fashion shoots that use camouflage and contrast to create visually intriguing and unique looks for fashion editorials.
- Floral Theme Modelling
- Fashion brands can capitalize on creating photo concepts with a floral theme, allowing models to blend in with the surroundings yet still stand out in bold patterns.
- Creative Styling and Setting in Fashion Photography
- There is a trend in fashion photography towards creating visually unified imagery that tells a story or fits into a context, providing an opportunity for stylists, photographers, and designers to explore creative ways to capture this unified aesthetic appeal.
Industries Being Reshaped
- Fashion Photography
- Photographers can create visually unified imagery that tells a story or fits into a context, which is an opportunity for the fashion industry to explore creative ways to capture this unified aesthetic appeal.
- Fashion Design
- Fashion brands can capitalize on creating photo concepts with a floral theme, allowing models to blend in with the surroundings yet still stand out in bold patterns, creating a new trend for fashion designs.
- Art and Design
- The merge of art, photography, and fashion opens up the opportunity for artists and designers to create unique and visually intriguing concepts that go beyond traditional fashion designs.
