Canadian Copyright Crackdowns

Canadian Broadcasting Corporation Hires iCopyright to Target Blogger

The Canadian Broadcasting Corporation has outsourced their copyright checking to Washington-based company iCopyright. (Anyone else sick of all the stuff starting with ‘i’s? iPad was kind of the last straw for me.) This is bad news for bloggers trying to keep their quotations of the CBC on the up and up, as the new rules are both tedious to follow and rather expensive.

Following the announcement that the New York Times will begin charging for access in 2011, the Canadian Broadcasting Corporation’s move is another sign that media sources with fledgling income are scrounging for new ways to stay in the black.

Outsourced Copyright Checks
The trend of outsourcing copyright-checking services is growing as companies seek to protect their intellectual property.
Policing Online Content
Increasing efforts to police online content will continue to affect bloggers and other online creators.
Revenue Generation for Traditional Media
Traditional media businesses are exploring new revenue streams, such as iCopyright, to boost their income.

Sectors Adopting This

Media
Media companies are seeking to protect their content and generate new revenue streams to stay profitable in the digital age.
Technology
Technology solutions like iCopyright are offering services to help companies protect their intellectual property and police online content.
Blogging
Blogging and online content creation are industries that will continue to be affected by copyright crackdowns and content policing efforts.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
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  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 64%
Freshness 8%

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