The Canada: at the Olympic Summer Games infographic takes a look at the Canadian perspective. While Canada dominates the Winter Olympics -- Canada took home the most gold medals at Vancouver 2010 -- they have traditionally been a weaker Summer Olympics contender.
This infographic is based off of Canada's progress into this year's events so far. In the past five Summer Olympic events, Canada has not broken the top ten overall for a country. At the moment, Canada is sporting four bronze medals, and the Olympics are far from over.
Whether Canada can break the top 10 for a country overall is up in the air for now, but in any case, Winter 2014 is Canada's best bet for success.
Why This Trend Is Growing
- Olympic Nation Rankings
- A trend that ranks nations based on their performance in the Olympic games could be a potential opportunity for businesses to create innovative products and services that cater to athletes performing in the games.
- Summer Olympics Marketing
- A trend that focuses on Summer Olympic marketing could be a disruptive innovation opportunity for businesses to create marketing strategies that increase brand awareness and engagement in Canada during the Summer Olympics.
- Winter Olympics Success
- A trend that focuses on Winter Olympics could be an opportunity for businesses to create innovative products and services that align specifically with Canada's strengths in Winter sports.
Industries Being Reshaped
- Sports Equipment
- Sports equipment manufacturers could benefit from technological advancements that improve athletes' performance and provide an edge in the Olympic competition.
- Travel and Hospitality
- The travel and hospitality industry could benefit from creating packages and experiences that cater to tourists and fans attending the Olympic games and visiting Canada.
- Digital Marketing
- Businesses in the digital marketing industry could take advantage of the increased online engagement during the Olympic games to create campaigns that drive traffic and increase visibility to their websites and social media channels.
