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Cavekid Advertising
The Calgary Zoo 'Go Back in Time' Campaign


By: Ryan Hinkson (Star) Jun 23, 10
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Usually the funny and furry faces we see at the zoo belong to its animal inhabitants. But the Calgary Zoo ‘Go Back in Time’ ad campaign features some prehistoric patrons, who look like they should be on display.

The creative, digitally manipulated ad shows two modernized “cavekids” at the zoo, ready to check out the zoo’s Dinosaurs Alive exhibit. I wonder if the kids in Calgary Zoo’s ‘Go Back in Time’ campaign represent what we look like to the animals in the zoo?



Source: adweek.blogs
Readmore: channel49



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