Beloved quirky actor Jason Schwartzman stars in an adorable Valentine's day themed photo shoot for BUST magazine February/March 2013.
Dressed in a dapper, gray-toned suit and tie, the indie heartthrob is pictured wearing heart-shaped sunglasses, sucking on heart lollipops and reading love letters from what can only be assumed his many admirers. The portraits, though cute, show a silly and playful side to him as the props used as well as his gestures have an innocent child-like quality to them. Photographer Amanda Marsalis captured these hilarious images, which show Schwartzman pretending to make out with someone and seen casually sucking a heart lollipop in another.
The BUST magazine February/March 2013 issue shows a playful side to the actor, which makes him appear even more lovable then he already was.
What Makes This Trend Stand Out
- Valentine's Day Editorials
- Opportunity for brands to create playful and quirky marketing campaigns during Valentine's Day.
- Indie Celebrity Marketing
- Potential for brands to collaborate with indie celebrities for unconventional and playful marketing campaigns.
- Child-like Imagery in Advertising
- Opportunity for brands to use innocent, playful imagery in their advertising to evoke positive emotions in consumers.
Sectors Adopting This
- Fashion & Beauty Industry
- Fashion brands can utilize playful and quirky marketing campaigns during Valentine's Day to attract younger, trend-setting consumers.
- Entertainment Industry
- Indie musicians and actors can collaborate with brands to create fun and playful marketing campaigns.
- Food & Beverage Industry
- Food and beverage brands can create limited-edition, playful products for Valentine's Day using child-like imagery to appeal to consumers' nostalgic emotions.
