Host-Impersonating Invitations

The 'Bring Ellen to QWIL 2012' Clip Wants Degeneres to Attend

The 'Bring Ellen to QWIL' video gathers the efforts of 17 undergraduate business students looking to get Ellen Degeneres to Canada for their leadership conference -- through the power of dance!

Celebrating typical Ellen behaviour, a representative from the Queen's Women in Leadership conference (also coincidentally named Ellen) extends a video invitation to the loveable talk show, complete with periodic outbursts of boogie. Donning a wavy blonde wig with a characteristic blazer, white shirt and slacks, student Ellen highlights celebrity Ellen's commercial success and powerful standing as a woman, citing these factors as reasons for choosing her to speak at the conference.

With the aim of empowering young women just about to enter the work force, QWIL, which started as 'Women in Finance' at Queen's University, is planning on launching an assailment of more videos, Tweets, Facebooks posts, emails and even snail mail to get Ellen's attention and attendance. Power to them!

Creative Invitation Campaigns
Using creative and personalized invitation campaigns to attract attention and engage target individuals or organizations.
Power of Social Media
Leveraging the power of social media platforms like Twitter and Facebook to amplify efforts and reach a wider audience.
Empowering Women in Business
Supporting and empowering young women entering the workforce through leadership conferences and mentorship programs.

Sectors Adopting This

Event Planning
Opportunities to create unique and engaging invitation campaigns for conferences and other events.
Marketing and Advertising
Utilizing social media platforms to create impactful and viral marketing campaigns.
Consulting and Coaching
Offering mentorship and support programs for women in business to help them navigate the corporate world.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 48%
Freshness 8%

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