Divinely Disguised Delectables

The Vicky Mcdonald 'Breakfast as Dessert' is a Pseudo Morning Meal

When you wake up and crave a sweet treat instead of a hearty, five food-grouped morning snack, the recipe for the Vicky McDonald 'Breakfast As Dessert' dish is just the incredible hybrid recipe for the indecisive diner.

The dessert looks exactly like a standard breakfast of eggs, bacon, hashbrowns, beans, sausage and black pudding, but under closer observation it appears to be something entirely different. Dessert? Yes, please. It's actually made out of sweet materials, so the whole breakfast is instead, a camouflaged after-dinner dish. The beans are white chocolate biscuits soaking in orange and strawberry coulis, the hashbrowns are a brioche jam sandwich; even the hyper-realistic egg is made from panacotta and lemon curd.

The Vicky McDonald 'Breakfast as Dessert' may confuse your mind upon first bite, but your stomach will happily accept this yummy artistic illusion.

Dessert Disguise
There's an opportunity for food and pastry chefs to create more disguised desserts that mimic a variety of everyday meals
Hyper-realistic Food
An opportunity for artists, designers, and food creatives to experiment with a range of materials and techniques to create hyper-realistic food items that consistently stun audiences
Sensory Deception
There's an opportunity to create products that deceive the senses, like Breakfast as Dessert, to provide consumers with novel and unexpected food experiences.

Where This Applies

Food and Beverage Industry
There is a disruptive innovation opportunity for restaurants, caterers, and food companies to create innovative dishes and menus that change how people think about food.
Hospitality and Tourism Industry
There's an opportunity for hotels, resorts, and lodges to enhance their visitors' experiences with hyper-realistic food designs that can be cleverly disguised or creatively presented.
Art and Design Industry
There's is an opportunity for artists and designers to leverage food as a medium to create sensory experiences ranging from artistic installations to product design.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 38%
Freshness 8%

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