Oh how I wish a car wash could really do that! This creative print ad for BP Superwash shows a nice little Volkswagen Beetle being washed by the machine. However, when you pay attention, you see that the rear of the car is the old 70s model while the front half is the new Beetle model. Super wash indeed!
The witty ad was created by Ogilvy ad agency in Cape town, South Africa with art direction by Prabashan G Pather, illustration by Jean-Paul Van Der Mescht, and photography by Justin Patrick.
Key Themes Behind This Trend
- Retro-mix Marketing
- The advertising industry can create innovative and humorous content by mixing retro and modern elements.
- Imaginative Car Wash Promotions
- Car wash companies can attract customers with imaginative promotions that don't necessarily reflect reality.
- Attention-grabbing Ads
- Advertisers can create attention-grabbing ads by incorporating optical illusions or visual tricks.
Where This Applies
- Advertising and Marketing
- The advertising industry can benefit from experimenting with new and creative strategies that break away from traditional advertising.
- Car Wash Services
- Innovative car wash companies can set themselves apart by offering fun and engaging promotions that grab the attention of potential customers.
- Creative Photography
- By incorporating illustrative and photographic techniques, photographers can innovate and produce ads that are more playful and imaginative.
